How I created 300+ social media posts in 2 weeks: DO IT Framework
We are humans. We succumb to emotions and environment. I had to find a system that works for every average person, leveraging GenAI tools. I wanted to set myself up for success.
How I created 300+ personalized posts in less than 2 weeks using the DO IT Framework?
I failed multiple times to keep the “writing habit” consistent. Working on other priorities or my sick child took precedence of my good intentions to write everyday or rather show up on Linkedin at a designated time.
We are humans. We succumb to emotions and environment. This has been true with me too. It was not my lack of discipline or good intentions. I failed because I didn’t set myself up for success. The systems that I used did not suit me and were outdated. It did not support a family person with a life outside work.
These systems did not suit my lifestyle, my job, my personal constraints.
To validate my curious mind, I ran a survey. It revealed that four aspects of unknowns are creating the trouble.
I evaluated 84 responses. The four most common reasons that my respondents identified with were:
I don’t know who will read it
I don’t know what to write
I don’t have time to write
I don’t know where to publish
I went on to resolve these grey areas with a content experiment. It is called Think Code OS.
I created a system called Think Code OS that helped me create 300+ social media posts and articles for my Linkedin cadence in about 2 weeks.
Disclaimer: While all this can be done manually, I have used a combination of FREE AI writing tools such as ChatGPT, Google Gemini, and Claude AI.
The system is based on a framework called DO IT.
DO-IT: A Creative thinking framework to scale your content in 2 weeks.
DO IT was originally recommended by Robert W Olsen in his book ‘The Art of Creative Thinking’. It is a creative thinking model. As simple as it might sound, it is very powerful and I have applied it here to scale content.
D – defining the problem
O – opening your mind and applying creative techniques
I – identifying the best solution
T – transforming the situation
If you also want to learn how to generate over 90 content ideas in alignment to your marketing goals, sign up for Think Code OS.
Step #1 What is the Core Problem that you are trying to solve?
This step takes 2 – 3 days.
For Founders and Solopreneurs who are building their own personal brand, defining the core problem is about “defining the movement that you want to lead”. Like Justin Welsch says,” For him, his movement is about helping get out of the 9 to 5 job cycle.” For Dan Joe it is all about the ‘The Art of Focusing’. For James Clear, it is about helping people achieve their goals by changing their habits and sticking to good ones.
For me, it to be able to use technology to unravel creativity.
What is yours?
For instance, Think Code OS helps anybody who wants to write, ramp up their content game. With the help of GenAI writing tools, this system taps into the thinking abilities and empowers them to write.
Think Code OS helps aspiring thought leaders define their core problem, even before they plunge into content creation.
Step #2 How to open your mind and apply creative techniques?
This step takes 2 – 3 days.
Asking questions and finding answers satiates ‘curiosity’. But, how do you actually open your mind.
Step A: Semantic thinking is the answer.
If you thought this has something got to with Search Engine Optimization (SEO), then hold it. SEO has adopted the process of ‘Semantic keyword building’ from psychology. Semantic is a study of how meaning is stored in the mind.
We use GenAI tools to create something similar for us and build upon it to create a lot of meaningful content in a short time. In the course
Step B: Using Marketing Frameworks that matter to sales.
After this I used a set of marketing frameworks to help me categorize these entities and topics into the buckets based on my business goals.
By marketing stage of the funnel
But these story ideas were classified based on the marketing stage of the funnel.
Top of the funnel (TOFU)
Middle of the funnel (BOFU)
Bottom of the funnel (BOFU)
I further used these marketing frameworks to understand which human emotions should be targeted, which level of customer awareness would it kindle and which of those posts would meet the right customer mindset.
Step #3: Identifying which Writing solution and style works for these stories.
Allocate 7 – 8 days for this step.
Step #4: Transforming the situation
This step took about 3 to 4 days.
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But not everyone would want all of it. Depending on the level of awareness of the problem and solution and the mindset, people would go down to engage with my messages and reach the end of the funnel achieving one or most of the goals mentioned.
PRO TIP: If you have small content teams, prioritize which target audience you want to go ahead with.Module 4 of Think Code OS walks you through this and helps you achieve your goal with the help of funnels.
If you are a senior professional looking to improve your personal brand and employability, I can help you create these ideas personalized to you.
I can coach your content teams to create social media ideas for your brand.
If you are an agency owner, I can help you improve your teams’ bandwidth by creating more using the same resources.
If you are a course creator, I can help you create consistent social media content to keep your personal brand relevant.