12 ways to add more subscribers to your newsletter
Newsletter Subscribers = Trust Currency of a Brand
Newsletters are not just to tell that you exist or to engage with your customers. If someone has subscribed to your newsletter, it means they are willing to invest their mind space and listen to what you have to say, trusting your insights, and trading their information as currency.
You can convert your Newsletter into a Sales Channel.
This is a 3-part series including this issue on How to convert your Newsletter into a Sales Channel?
Part 1/3: Bringing Subscribers to your Newsletter
ONE Customer Journey Funnel
The 2-step to Newsletter into a Sales Channel
Step 1: Create a Social Media Post
Step 2: Send the Newsletter
Step 1: Social Media Posts
In this issue, let's focus on the first step. You can invite people to subscribe to your newsletter, based on 5 different criteria such as:
Target Audience: List down your personas
Engagement Level: Low, Medium, High
Time to Create: Low, Medium, High
Primary Value: Curiosity, Value, Exclusivity, Trust, Interaction
Ideal Usage Scenario: Teaser, Announcement, Exclusive Offer, Behind-the-Scenes, Success Stories, Questions, Free Resources, Contests, Testimonials, Limited-Time Offers, Interactive Posts
There are 12 different ways in which you can invite people to subscribe to your newsletter.
Explore all 12 different types of Social Media posts.
2 writing templates
Out of the 12 social media post templates, 2 of them are ready for you.
Writing template 1: Teaser Posts
Value: Generates curiosity and anticipation.
Intention: Let people know that there is something that is unusual being made usual. Capture interest by hinting at unique and intriguing content, making the unusual accessible and sparking curiosity.
Writing template 2: Announce Value
Value: Clearly states the benefits and value of subscribing.
Intention: Convince the audience that subscribing is a wise investment of their time, offering them actionable insights and valuable content.
Get the full writing templates here.
5 PROMPTS
In square brackets […] write your information.
PROMPT 1
Give me 5 ideas for my upcoming newsletter edition that should include [mention the subject matter expertise] with [outcomes] and to convert with CTA [mention the CTA].
PROMPT 2
Give me 5 different subject line options for my newsletter edition that would include: [mention the highlights of the content provided above].
PROMPT 3
Write a 3 to 4 line introduction for my newsletter with the subject line [mention the selected subject line from above].
PROMPT 4
Create a social media post for [my target audience] based on the writing template provided below.
[paste writing template 1]
PROMPT 5
Create a social media post for [my target audience] based on the writing template provided below.
[paste writing template 2]
The second part of this series will be coming soon.